National office
Fruitfed Supplies has a national office in Albany, Auckland where several members of the management team are based.
A number of key business functions are co-ordinated from this office including:
-
Category management for crop protection products, machinery, pruning and safety equipment and general merchandise
-
Operational resources supporting branches, branch managers and Crop Monitoring Services
-
Technical and research resources
The Auckland-based team works closely with other staff members, located in different regions, who also have nationwide responsibilities.
Contact details
|
Physical address:
|
1 William Pickering Drive, Albany
|
|
Postal address:
|
P O Box 2116, Auckland 1140
|
|
Telephone:
|
09 448 0510
|
|
Fax:
|
09 448 0511
|
Key personnel
The management team includes:
 |
Max Spence - Fruitfed Supplies National Manager
Max Spence was appointed as Fruitfed Supplies' National Manager in March 2013, having held the dual roles of Key Account Manager and National Irrigation Manager following the merger of Wrightson and Pyne Gould Guinness in October 2005.
Max is based at the Richmond Fruitfed Supplies branch near Nelson and was also formerly the Southern Region Manager for 18 years where he encouraged and supported the substantial growth of the southern region’s irrigation business and managed the integration with other aspects of the business within the southern branches.
Max has an in-depth knowledge and appreciation of the horticultural industry while his experience as a business manager and team leader provides him with the right background and skills to support the Fruitfed Supplies business across the country in their pursuit to provide the best service, support and outcomes for their clients.
Phone (direct): 03 543 8030
Mobile: 027 443-0904
Email: mspence@fruitfedsupplies.co.nz
|
|
|
Roger Pierce - Sales Manager Northern
Based in Hastings, Roger’s experience with Fruitfed Supplies dates back to the early 1970s. He’s been a field representative, sales team manager and, more recently, branch manager in Nelson, Motueka, Marlborough and Hastings.
Roger’s role encompasses most of the North Island and the numerous districts in which a wide range of crops thrive. Roger works with branch managers and staff to ensure ongoing high service standards for clients throughout these regions.
Phone (direct): 06 873 0950
Mobile: 027 441-5193
|
|
|
Peter Mortimer - Sales Manager Southern
Based at the Blenheim Fruitfed Supplies/PGG Wrightson branch, Peter commenced managing the southern region in 2006 with responsibility for the South Island and lower North Island branches.
Peter was Pyne Gould Guiness’ national horticulture manager prior to the merger of Wrightsons and PGG and he played an important part in developing this business in two key regions.
He is responsible for ensuring Fruitfed Supplies continues to develop the knowledge and abilities of around 50 staff in the southern region so they can ably assist clients with their horticultural needs.
Phone (direct): 03 579 3732
Mobile: 027 434-4072
Email: pmortimer@fruitfedsupplies.co.nz
|
|
|
Linda Haughey – Technical Services Manager
Linda was appointed to the new role of Technical Services Manager in 2011 following Richard Bawden, the former Technical Manager, being appointed as Fruitfed Supplies' National Manager. Linda has overall responsibility for crop monitoring, research and development, and IT technology developments.
Linda brings considerable scientific, technological and research expertise to the Technical Services Manager’s position where she works with the Technical and Crop Monitoring Services (CMS) teams. The Fruitfed Supplies Technical team is well-regarded for their independent testing and research of yet-to-be-released commercial crop protection products, analysis of research data and ability to share current research and product information with Fruitfed Supplies staff and clients.
Prior to this, Linda headed CMS, managing seven full-time and up to 50 seasonal staff. Originally working with Garth Davis, Linda was largely responsible for the initial development and implementation of Fruitfed Supplies' professional crop monitoring service. Linda’s role in CMS largely involved the development of monitoring methods and protocols for multiple crops nationally and was also involved in supporting industry bodies with the introduction and training of key IPM programmes. She also initiated and ran various IT-related projects such as developing a centalised pests and disease database Tracit, trialling and implementing the use of PDAs (hand-held computers) and tablet devices for CMS field staff and sales representatives.
Linda has an honours degree in agricultural and environmental science from University College Dublin and a certificate in practical farm management from Gurteen Agricultural College in Ireland. Her practical experience includes two years as a quarantine inspector at Ports of Auckland before joining Fruitfed Supplies.
Linda has been with the company since 1998 and continues to be based in Hastings.
Phone (direct): 06 873 0954
Mobile: 027 5918839
Email: linda.haughey@fruitfedsupplies.co.nz
|
|
|
Garth Davis - Product Manager: Ag-Chem
Based in the Hawke’s Bay, Garth has been with Fruitfed Supplies since 1980 when he started with the Hastings branch as a horticulture field representative. Promoted to Hastings branch manager, Garth then became the central region manager in 1998 where he is responsible for the business of five Fruitfed Supplies branches covering the East Coast of the North Island and across to the Central Plateau. In 2008, Garth took on a new role as the ag-chem product manager working with suppliers to identify the best new products for horticultural clients.
Garth was a key driver behind the introduction of the Crop Monitoring Services division, having observed growers’ increasing need for an independent, auditable pest and disease monitoring service. Garth also oversaw a historic shift in the company’s Hawke’s Bay presence, moving the Hastings branch from King Street to Stortford Lodge after 80 years at the old site. In addition to these responsibilities, Garth has been a trustee of the W&K Employee Benefit Plan, now known as the PGG Wrightson Employee Benefits Plan, since 2001.
Phone (direct): 06 834-3614
Mobile: 027 445-2526
Email: garth.davis@fruitfedsupplies.co.nz
|
Other key personnel with nationwide responsibilities include:
|
|
Rob Lamb - Category Manager: Nutrition & Machinery
Rob joined Fruitfed Supplies in 2000 and spent three years as the manager of the busy and diverse Kumeu branch.
Moving to the national office in 2005, Rob took up a category management role with particular responsibility for key suppliers such as Orchard-Rite, Yara, Croplands and the wide range of plant nutrition and protected cropping products stocked in Fruitfed Supplies stores around the country.
Rob has spent his entire career in the horticulture industry, working in amenity and commercial fruit production and running his own business, interspersed with many years travelling the world.
Phone (direct): 09 448 0515
Mobile: 027 472-7471
Email: rob.lamb@fruitfedsupplies.co.nz
|
|
|
Claire Mills - Category Manager: Vegetable & Seed Products
Claire’s in-the-field expertise stands her in good stead in the role she started in 2008, taking responsibility for vegetable and seed products for Fruitfed Supplies nationally.
Prior to this, Claire spent six years as the branch manager for Fruitfed Supplies in Palmerston North, adding the Levin branch to her care in 2006. Claire’s knowledge of commercial vegetable cropping is considerable and her judgement widely respected by growers around the country.
Claire is based at the PGG Wrightson / Fruitfed Supplies branch in Fielding.
|
|
|
Jayne Bosher - Office Manager
Based in the Albany national office, Jayne’s role encompasses a wide range of administrative, operational and accounting tasks.
Phone (direct): 09 448 0510
Email: jayne.bosher@fruitfedsupplies.co.nz
|