National office
Fruitfed Supplies has a national office in Albany, Auckland where several members of the company’s management team are based.
A number of key business functions are co-ordinated from this office including:
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Category management for crop protection products, machinery, pruning and safety equipment and general merchandise
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Operational resources supporting branches, branch managers and Crop Monitoring Services
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Technical and research resources
The Auckland-based team works closely with other staff members, located in different regions, who also have nationwide responsibilities.
Contact details
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Physical address:
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1 William Pickering Drive, Albany
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Postal address:
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P O Box 2116, Auckland 1140
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Telephone:
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09 448 0510
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Fax:
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09 448 0511
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Key personnel
The management team includes:
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Stephen Guerin - General Manager
A qualified accountant, Stephen has been an integral part of the Fruitfed Supplies management team for over 20 years.
He started with the company at the Christchurch branch before moving to Auckland to join the National Office team. After several years as the operations manager, responsible for a wide range of the company’s operations, Stephen was appointed to the general manager’s position in 2007.
With overall day-to-day responsibility for Fruitfed Supplies entire New Zealand operation, Stephen reports to the General Manager of Customer Services and is part of PGG Wrightson's senior leadership team.
Phone (direct): 09 448 0513
Mobile: 027 490-8709
Email: stephen.guerin@fruitfedsupplies.co.nz
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Richard Bawden - Technical Manager
Richard was appointed to the role of technical manager upon the retirement of Ken Jeffery, who was with Fruitfed Supplies for 48-and-a-half years.
Originally from Hawke’s Bay, Richard joined Fruitfed Supplies in 2000 in Hastings doing research with pipfruit, stonefruit and grapes, before moving to Pukekohe to take up the northern region technical adviser’s role. Richard moved to Katikati in 2006 where he managed the local branch while maintaining an active role with the Technical team with research projects for sub-tropical fruit crops – kiwifruit, avocados and citrus.
Earlier, Richard’s career included a horticultural cadetship, a horticulture-focused degree in applied science, a post-graduate diploma majoring in plant science and a variety of roles in orchards, vineyards and glasshouses.
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Roger Pierce - Sales Manager Northern
Based in Hastings, Roger’s experience with Fruitfed Supplies dates back to the early 1970s. He’s been a field representative, sales team manager and, more recently, branch manager in Nelson, Motueka, Marlborough and Hastings.
Roger’s role encompasses most of the North Island and the numerous districts in which a wide range of crops thrive. Roger works with branch managers and staff to ensure ongoing high service standards for clients throughout these regions.
Phone (direct): 06 873 0950
Mobile: 027 441-5193
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Peter Mortimer - Sales Manager Southern
Based at the Blenheim Fruitfed Supplies/PGG Wrightson branch, Peter was appointed to the southern regional manager’s role in 2006 with responsibility for the six South Island and lower North Island branches.
Peter was Pyne Gould Guiness’ national horticulture manager prior to the merge and he played an important part in developing this business in two key regions.
He is responsible for ensuring Fruitfed Supplies continues to develop the knowledge and abilities of around 50 staff in the southern region so they can ably assist clients with their horticultural needs.
Phone (direct): 03 579 3732
Mobile: 027 434-4072
Email: pmortimer@fruitfedsupplies.co.nz
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Max Spence - Key Account Manager & National Irrigation Manager
Based at the Richmond branch near Nelson, Max took over these dual roles following the merger of Wrightson and Pyne Gould Guinness in October 2005.
Formerly the southern region manager for 18 years, Max has a total of 26 years of experience with the company. He encouraged and supported the substantial growth of the southern region’s irrigation business and managed the integration with other aspects of the business within the southern branches.
Max has an in-depth knowledge and appreciation of the horticultural industry whilst his experience as a business manager and team leader provides him with the right background and skills to support the branches in their pursuit to provide the best service, support and outcomes for their clients.
Phone (direct): 03 543 8030
Mobile: 027 443-0904
Email: mspence@fruitfedsupplies.co.nz
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Garth Davis - Product Manager: Ag-Chem
Based in the Hawke’s Bay, Garth has been with Fruitfed Supplies since 1980 when he started with the Hastings branch as a horticulture field representative. Promoted to Hastings branch manager, Garth then became the central region manager in 1998 where he is responsible for the business of five Fruitfed Supplies branches covering the East Coast of the North Island and across to the Central Plateau. In 2008, Garth took on a new role as the ag-chem product manager working with suppliers to identify the best new products for horticultural clients.
Garth was a key driver behind the introduction of the Crop Monitoring Services division, having observed growers’ increasing need for an independent, auditable pest and disease monitoring service. Garth also oversaw a historic shift in the company’s Hawke’s Bay presence, moving the Hastings branch from King Street to Stortford Lodge after 80 years at the old site. In addition to these responsibilities, Garth has been a trustee of the W&K Employee Benefit Plan, now known as the PGG Wrightson Employee Benefits Plan, since 2001.
Phone (direct): 06 834-3614
Mobile: 027 445-2526
Email: garth.davis@fruitfedsupplies.co.nz
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Other key personnel with nationwide responsibilities include:
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Linda Haughey - National CMS Manager
Based in Hastings, Linda has been with the company since 1998.
Working with Garth Davis, Linda was largely responsible for the initial development and implementation of Fruitfed Supplies professional crop monitoring service. She now heads the Crop Monitoring Services (CMS) team, currently managing seven full-time and approximately 40 seasonal staff. Her key role is the management and ongoing development of the 14 existing crop monitoring programmes that assist growers meet local and export market compliance requirements, as well as investigating the viability of new CMS programmes in additional crop segments.
Linda has an honours degree in agricultural and environmental science from University College Dublin and a certificate in practical farm management from Gurteen Agricultural College in Ireland. Her practical experience includes two years as a quarantine inspector at Ports of Auckland before joining Fruitfed Supplies.
Phone (direct): 06 873 0954
Mobile: 027 479-1511
Email: linda.haughey@fruitfedsupplies.co.nz
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Rob Lamb - Category Manager: Nutrition & Machinery
Rob joined Fruitfed Supplies in 2000 and spent three years as the manager of the busy and diverse Kumeu branch.
Moving to the national office in 2005, Rob took up a category management role with particular responsibility for key suppliers like Orchard-Rite, Yara, Croplands and the wide range of plant nutrition and protected cropping products stocked in Fruitfed Supplies stores around the country.
Rob has spent his entire career in the horticulture industry, working in amenity and commercial fruit production and running his own business, interspersed with many years travelling the world.
Phone (direct): 09 448 0515
Mobile: 027 472-7471
Email: rob.lamb@fruitfedsupplies.co.nz
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Claire Mills - Category Manager: Vegetable & Seed Products
Claire’s in-the-field expertise stands her in good stead in her role with national responsibility for vegetable and seed products, which she started in 2008.
Prior to this, Claire spent six years as the branch manager for Fruitfed Supplies in Palmerston North, adding the Levin branch to her care in 2006. Claire’s knowledge of commercial vegetable cropping is considerable and her judgement widely respected by Manawatu and Horowhenua growers.
Phone (direct): 09 448 0512
Mobile: 027 240-9978
Email: claire.mills@fruitfedsupplies.co.nz
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Peter Merson - Category Manager
Peter has been with Fruitfed Supplies since 1988 as a category manager primarily responsible for the crop protection product side of the business.
With the changes in PGG Wrightson’s supply chain team structure, Peter moved from Napier to Christchurch in 2007 to take up a newly expanded ag-chem category management role.
Phone (direct): 03 372 0962
Mobile: 027 443-5415
Email: pmerson@fruitfedsupplies.co.nz
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Jayne Bosher - Office Manager
Based in the Albany office, Jayne’s role encompasses a wide range of administrative, operational and accounting tasks.
Phone (direct): 09 448 0510
Email: jayne.bosher@fruitfedsupplies.co.nz
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