Crop Monitoring

Now part of the Technical Services division, the Crop Monitoring team of Fruitfed Supplies was formed in 1998 and quickly established a reputation for providing accurate, reliable and market-focused crop monitoring programmes of significant value to growers through the division’s regional co-ordinators and trained scouts located in key growing areas around the country.
 

As one of the first professional crop monitoring service providers in New Zealand, Fruitfed's Crop Monitoring team has always worked proactively with growers and industry groups to develop new monitoring regimes specifically designed to assist growers maximise the effectiveness of integrated crop production programmes and comply with market requirements for traceability.
 

In 2006, Crop Monitoring developed a centralised database called Tracit which now plays a key role in making further enhancements to data collection and reporting processes, which are all designed to speed up the delivery of factual monitoring information to growers to allow even more prompt and effective decision making.
 

For detailed descriptions of our services and monitoring programmes by crop, click here.

Fruitfed's Crop Monitoring includes:

Completed on a regular basis, the monitoring records allow trends in the development of pest populations and disease incidence to be tracked. If a specific threshold for a pest or disease is exceeded, the grower can then select a combination of biological, cultural and chemical strategies to prevent the pest or disease from reaching economically-damaging levels.
 

Future-proof your access to overseas markets
Regulatory bodies and overseas markets continue to place increasing constraints on chemical use, seeking auditable records of pest and disease incidence to ‘justify’ application of crop protection products and to verify growers are following sustainable growing practices.